Responsible drinking is not always a priority

All activities of the forum “Pij s rozumem” (Drink Sensibly) have been transferred under the auspices of the Union of Alcohol Producers and Importers (UVDL). New members, who have until now been active only within the forum, have also boosted the Union’s coffers. “More funding means more activities against irresponsible alcohol consumption,” said Petr Pavlík, President, UVDL. For UVDL, supporting long-term campaigns such as “ Domluvme se” (Let’s Talk) and “Pobavme se o alkoholu” (Let’s Speak about Alcohol) are still a priority. At this point, for financial reasons, the Union has no plans to run its campaign on television. “Television is not a medium that the Union wishes to use as its main channel for communication,” says Petr Pavlík. “As we are targeting mainly the young generation, the online channel, complemented with field communication – i.e. in clubs, discos and at festivals – are key for us,” adds Pavlík. The Union’s activities will be, as in the previous years, concentrate in the spring and summer season.
At the end of 2009, a Distillers’ Association was founded, with the primary mission to rescue and advocate on behalf of small distilleries. The Association is also beginning to communicate with the media, but it has no plans to run its own responsible drinking campaign. “The Association’s goal is principally to preserve the existing segment of small distilleries in the Czech Republic,” explains Ivana Jelínková from the PR agency AMI Communications, which the Association retained to assist with its communication campaign.”

17.01.2011

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