Jana Nidrlová to lead AMI’s Healthcare team
Jana Nidrlová has been appointed Account Director – her new role is responsible for managing the team serving clients from the healthcare sector. Jana Nidrlová nastoupila joined AMI Communications...
Learn how to care for your teeth properly in educational lorry
Since the end of April, you can happen upon a blue lorry with the Orbit – Healthy Smile for Everyone logo on Czech roads. Its destination is one of 20 shopping centres where a team of experts will...
We will ‘do digital’ – or the true meaning of ‘digital’ proclamations
Can you get a lot out of social networks with only a little investment? This and other questions are answered by Peter Hermann, consultant at our specialised subsidiary Digital Communications for the...
Anna Balíčková – new asset for AMI’s management
AMI Communications management welcomes a new addition. Anna Balíčková has been appointed Account Director for Consumer Marketing. She replaces Eva Venhodová who becomes Senior Account Director and in...
1 May is still popular among Czechs
A survey by the online social network Leyter.com on the subject of the Valentine’s Day versus 1 May clearly shows that Czechs prefer to couple up with the words of the poet Karel Hynek Mácha ‘…the...
It has been 18 years…
AMI Communications celebrates 18 years of presence in the Czech PR sphere. AMI has gradually worked its way up to claim the number one position among Czech PR agencies, win two PR Grand Prix, several...
Doing business in digital era
“Salesmen and marketers mostly fear that social networks do not give them control over ‘their’ information once it is released,” says Peter Hermann, Account Director DigitaL Communications, member of...
10 minutes of M&M with… Marek Stránský
Marek Stránský, Managing Partner AMI Communications, answered questions put by the industry weekly Marketing & Media. The subjects included, among other things, last year’s survey of Czech...
Media training from AMI in the MaM spotlight
Our Senior Consultant Jan Kučmáš (not only) spoke to the weekly Marketing & Media about media training provided by AMI Communications. (AMI offers several levels of media training – starting...
Income fee of AMI Communications up 6 percent in 2012
The turnover of the AMI Communications group, expressed as income fee, exceeded CZK 300 million last year, which is an increase of close to six percent on the year 2011. The largest contributor to...
Traditional Easter egg hunt with AMI
As last year, AMI Communications took part in the Children’s Easter Egg Hunt in the children’s hospital affiliated to the Thomayer Hospital. The mission was clear: find as many Easter eggs, which...
Car theft to come under third party motor liability insurance
European cars are leading car theft statistic in the Czech Republic, with close to a half of cars stolen last year being under five years old. Stealing older cars for parts is also on the rise –...
Sharp retains AMI
The Japanese electronics manufacturer Sharp, the maker of televisions, monitors, players, etc., with a tradition of one hundred years, newly retained AMI Communications’ PR service. Who has tried...
SABRE Awards: AMI nominated Consultancy of the Year
AMI Communications is the only Czech PR consultancy to be shortlisted for SABRE Awards* Consultancy of the Year for the EMEA region. The Holmes Report published a list of finalists in 19 categories....
Peter Hermann is new account director at AMI
Peter Hermann was appointed Account Director AMI Communications. He will lead the ICT team working for IT and telco clients. He will also continue his position at the helm of our specialised...
AMI Communications now works for Citfin group
In mid-February, AMI Communications signed a contract with Citfin group, which includes Citfin – Finanční trhy and Citfin, spořitelní družstvo. PR support to the whole group, focused mainly on...
Blessing of beer and the Pope’s farewell
The traditional blessing of the Easter brew of Pilsner Urquell, which was conducted on Monday 11 February 2013 again by the Bishop of Pilsen František Radkovský, had a rather interesting context this...
† Daniel J. Edelman (1920 – 2013)
The founder of the world’s largest independent PR agency Daniel J. Edelman passed away on Tuesday in a hospital in Chicago. The reason cited for his death is coronary. The former journalist and...
Štefan Suchý strengthens AMI group
Design Communications, a subsidiary of AMI Communications, acquired new Art Director Štefan Suchý, who comes with fifteen years of experience in creative work in renowned advertising agencies. ...
AMI in Czech Forbes TOP 40
Milan Hejl, Managing Partner AMI Communications, again made the cut for the annual table of the Czech media scene power wielders, which has been compiled by the Czech mutation of the monthly Forbes...
Millennial Generation’s Power to Influence Is Increasing
In December 2012, Edelman released updated insights around the ambitions and beliefs of the Millennial generation, born between 1980 and 1995. Study 8095® 2.0 conclusions encompass interviews with...
Milan Hejl Named TOP Industry Personality by M&M
Marketing & Média magazine named Milan Hejl the Personality of the Year 2012. “This year’s most successful PR personality is Milan Hejl, co-owner of the largest local PR agency. AMI...
‘Danger on Your Doorstep’ walks away with another award
The project Danger on Your Doorstep, which has already fetched two Czech PR Awards for AMI and its client ČEZ, has scored again. The campaign against unfair door-to-door selling practices placed...
LPG and rapeseed oil join AMI
Association of oil-bearing crops growers, and Primagas, LPG distributor, have become AMI’s clients. AMI has already been giving PR support to the Association’s three-year project promoting rapeseed...
New Public Affairs industry association
The new Association of Public Affairs Agencies (APAA) started its work in November 2012. APAA’ members are companies in the field of Public Affairs which strive to promote transparent, professional...
PA Association founded
The Association of Public Affairs Agencies (APAA) was founded on 1 November 2012. The Association seeks primarily to promote transparency, professional conduct and openness in the field of Public...
Compete for internship with AMI
Together with EKONOM, a student club, we organised a competition open to VŠE students. The competition was endowed with attractive prizes, including a two-week internship at AMI Communications, the...
AMI is the general partner of PR Summit
Also this year, AMI Communications joined forces with PR Summit, the largest industry conference in the Czech Republic. This time it was dedicated to change management and the communication of...
Leyter comes with a new trend – traditional family!
Family has always been a natural building block of human civilisation. But today is different: the so called singles are the new phenomenon. More and more men and women are living without a partner;...
Edelman celebrates 60 years
The largest PR agency in the world celebrates a notable jubilee – 60 years. During the six decades, Edelman and the whole PR industry went through a significant development. Edelman started in 1952...
Břéťa the Pick-up Artist in action
In August, AMI launched the first in the series of viral videos for the dating and social network Leyter.com. Videos featuring Břéťa the Pick-up Artist will be used to test various pick-up tactics...
AMI weekend in Kácov
Our people from all agency teams spent one weekend in September together in Kácov, enjoying a full programme of sports and leisure activities. There were opportunities to test our strength, fitness,...
Is it a good idea to block employees’ access to social networks?
Blocking access to social networks and snooping in employee’s computers are an evergreen of corporate efficiency improvement programmes. Honestly, often quite deservedly. Most of us know the meaning...
Master Chief finally in Prague
The first day of September was the day of We Run Prague. The star of Halo Master Chief series graced the run with his presence as special guest. He set out to run alongside thousands of runners as...
VISA commends AMI in Bulgaria for the Olympic campaign
The Bulgarian office of AMI earned a huge praise from its client VISA Europe for the promotion of the partnership between VISA and the London Olympics. Summer events for the public were held as part...
Charge your car at McDonald‘s
ČEZ Group inaugurated a new charging station for electric vehicles on Evropská in Prague. The charging station is the first of its kind which is on the premises of the fast food franchise McDonald’s....
How much can a mobile take?
DIY enthusiasts, hobby gardeners and fishermen finally have a mobile that will stand a ‘harsher treatment’. The new emporiaSOLIDplus is water-, dust- and shock-resistant. The qualities of this model...
PR on social networks is like walking a minefield
“The absence (of companies and institution) on social networks is not only the matter of capacity and budgets. In other words, to be on social networks is vital and necessary – and if an organisation...
Small or big agency?
Jan Kučmáš, our Senior Consultant, was one of the panellists at a roundtable of experts (8 August) which addressed the following themes: ‘How is the market changing?’; ‘What can a small agency do...
What about marketing?
Marketing and communication in a growing small business which is considering hiring an external agency - Marcela Minářová, Account Director in AMI Communications, spoke to the weekly Profit on the...
Vacation pictures with HTC One
HTC came with a new range of HTC One S phones with integrated innovative cameras. AMI designed a simple and easy-to-use how-to manual . All HTC One models are equipped with a camera and our...
Czech singles are trying their luck online
At least this is the conclusion of the latest survey by Leyter, which stormed the market with the eponymous mobile app for young singles. 78% of singles are not happy in their singledom and would...
Two prestigious awards for our client
The Czech technology company WBI Systems received two partner awards at Microsoft Worldwide Partner Conference 2012, which was held in Toronto this year. The membership in the exclusive ‘Microsoft...
Nine out of ten businesses are mindful of public relations
Public opinion is an important aspect for businesses in the Czech Republic. The vast majority of them uses public relations methods and services, and regards public relations as a cornerstone of...
Senior citizens deserve a good phone. And we know how to choose the right one!
Mobile phones ‘inherited’ from children and grandchildren are still more of a problem than value for Czech senior citizens. They do not like to use them or just plainly refuse to use them – and this...
Blood in a mobile
Give Blood with VZP is the name of the mobile app from the health insurance fund Všeobecná zdravotní pojišťovna, for which AMI is presently designing an outreach campaign to get the broadest public...
Public Relations is useFUL not useLESS
What were the main changes in the Czech PR market in the last twenty years? Why is our government criticised for hiring a professional agency to take care of its communication – while it has long...
US consumers have more social responsibility
Edelman published the results of the next edition of its GoodpurposeTM Consumer Study, which looks at the attitudes of people to specific social problems, and the role people attribute to companies...
AMI is the absolute winner of the Czech PR Awards
‘9’ is the number of trophies claimed by the 15 enrolled projects from AMI in this year’s edition of the Czech PR Awards. AMI was eventually pronounced the overall winner for its communication of...
Czechs are a nation of unbelieving Thomases
Sixty three percent of people globally tend to believe information which they hear 3-5 times. Czechs, on the other hand, display a more cautious attitude - among its European neighbours as well as in...
Czechs believe in business much more than EU countries as a whole
While people in the Czech Republic show a high trust in business and in the non-profit sector in their country (54% believe in corporations and 57% in NGOs), in the EU and in the rest of the world,...
Looking for a PR guy in the classifieds is like looking for a needle in a haystack
Our requirements: three years of relevant experience, creative thinking, excellent knowledge of Czech, interest in the field, flexibility, team spirit, presentable conduct and appearance. This is a...
Trees in clothes communicate ČEZ in Bulgaria
After the recent planting of linden trees with Česká pojišťovna, AMI came by another interesting project starring trees. The ČEZ Group in Bulgaria decided to run an inventive vehicle for its campaign...
AMI continues the tradition of helping out in the Centre for Children
AMI employees came on the weekend to help in the Centre for Children with the Thomayer Hospital in Prague. There was a lot to do - gardening, raking leaves and clearing out old junk. AMI has been...
Pilsner Urquell celebrates 170 years with AMI by its side
A monumental clock was unveiled yesterday next to the historical gate to the Pilsner Urquell Brewery. The heart of the Beer Astronomical Clock started beating exactly 170 days before 5 October -...
Linden tree alley sponsored by Česká pojišťovna
To mark the 185th anniversary of its establishment, Česká pojišťovna planted forty linden trees in Horní Slavkov near Sokolov. The 400 metre long alley crowns the local landscape with its traditional...
Who is making people fat?
Do consumers think that they should mind their health themselves – or do they think it should be done by food companies? Edelman has just released the results of its ‘Field and Fork’ survey, which...
AMI Communications financially helps out a centre for children
On Tuesday 2 April, AMI Communications participated at Find Easter Egg!, an event organised by the Thomayer Hospital Centre for Children. The Centre invited partner companies and individuals who...
AMI Communications income fee up 13% last year
Last year, the income fee of the AMI Communications group exceeded the CZK 290 million mark, which represents a 13% increase from 2010. The eponymous Public Relations agency is the biggest...
From a petrol station to an operating theatre
Shell Czech Republic, a. s., supplier of automotive fuels and lubricants, has been a partner to the endowment foundation Kapka Naděje and its various projects and campaigns since 2004. One of the...
Design Comm. and VZP take care of children’s teeth
Všeobecná zdravotní pojišťovna (VZP) is running a project titled ‘Our First Tooth’ which looks to build awareness of dental prevention among children, parents and the society at large. Our team at...
AMI attracts new graduates
AMI had a presence at the Job Market at the University of Economics in Prague in early March. We had our own stand with materials that caught the eye of many a curious student :-) Dozens of...
Bells are chiming again and ČEZ continues its support
The church bells in Dubňany will soon be back on their tower and interested admirers can see them up close in the foyer of the St. Peter and Paul Church. The bells were taken down last year and sent...
The best shopping centre is AMI’s client!
Chodov shopping centre was announced the ‘Best Shopping Center’ by the weekly The Prague Post. Editors voted on what makes the best shopping experience in our capital city. Strategic location and...
Mustachios from ‘the other’ AMI
You may have seen in the press that some ‘AMI’ called a rally in front of the White House in Washington for 1 April 2012. The rally participants will demand a tax relief of USD 250 from the US...
AMI’s clients care about security
Dell and Ford lead by example – they offer the safest and most secure products currently available to customers. Dell notebooks come with a pre-installed McAfee security system that protects the...
Our clients are not the only ones we make happy
Our first good deed of the year in our ongoing partnership with the Centre for Children in Krč came in the form of a windfall of toys and useful and practical things for the children. We sent various...
What are Czech attitudes to spring, spring cleaning and wardrobe updating?
According to the latest survey by Centrum Chodov and Centrum Černý Most, which explored Czech attitudes to spring, almost 90% of respondents see spring as a season of optimism, awakening of nature...
Dell to take Czech homes by attack
The 2011 census revealed that one third of Czech homes still do not have a computer. Slovakia, Estonia or Hungary are among the European countries which compare better to us in this regard. Maybe...
Beer and spa – what do they have in common? AMI Communications!
Velkopopovický Kozel beer and the spa company Lázně Darkov became clients of AMI Communications. We will be doing mainly media communication of news and events for the traditional beer brand from...
Marketing and the family of the future
What can brands do to make themselves relevant to their target groups – families or individual family members – also in the future? Edelman published its study ‘Marketing to the Modern Family’, in...
Design Communications exhibits at town hall
The General Teaching Hospital in Prague (VFN) organised an exhibition, to celebrate the 220th anniversary of VFN at the New Town Hall at the end of the year. As the original partner did not keep the...
Ford renewed partnership with AMI
FORD MOTOR COMPANY signed up AMI Communications again. AMI has been Ford’s PR partner for a number of years, and this successful partnership will now continue. Ford picked AMI Communications from a...
Nestlé Caro and Snickers – new brands under the wings of AMI
Two new clients came to AMI early in the year. The first one is Nestlé Caro, for which AMI will work on a public outreach campaign in the segment of cereal drinks. The other is Snickers, the popular...
Adrenaline headed for the cinema theatres – together with Snickers and AMI
Snickers has been supporting Nutcase, a team of seven Czech athletes in adrenaline sports, already for some time. One of the team, motocross rider Libor Podmol, now brings a new documentary film to...
Miner from Ostrava becomes media darling
Exactly 60 years ago, a young smelter worker Stanislav Najvrt first shot to fame when, alongside the then prime minister and future president Antonín Zápotocký, lighted the first blast furnace in...
Lizards in Centrum Chodov
Visitors of Centrum Chodov are in for a surprise! Right by the entrance from the metro, two she-iguanas are lounging in their terrarium. This rather interesting attraction is very popular with...
AMI has a new client: Raiffeisen stavební spořitelna
Raiffeisen stavební spořitelna, a major building savings society, has partnered with AMI Communications. We won the tender with our creative ideas and a well-planned comprehensive strategy. AMI will...
ČEZ recharges electric vehicles
ČEZ has unveiled a network of recharging stations in several locations in Prague and also in Pilsen. One slow-charging station will soon be installed by ČEZ in Vrchlabí. The project will continue...
AMI in the European finals
We already reported in July about AMI’s work for the ČEZ campaign against malpractice in door-to-door sales. And now we are delighted to report that the project was shortlisted for the European...
Milk is hot!
Tetra Pak, leader in packaging, has been supplying Czech dairy processors already for twenty years. Tetra Pak was the first to start packaging milk in drinks cartons instead of the impractical...
Digital Communications sheds light on esvetlo.cz
The new e-shop www.esvetlo.cz is the right place to advise you about anything bulb-related. It is a new online portal selling all types of LED and energy-efficient bulbs, designed by our sister...
AMI Slovakia communicates changes in Dexia bank
Dexia bank Slovakia is presently going through some major changes. The management and the main shareholder changed, and the corporate strategy is to follow. Next on the programme is a re-branding...
Our clients know how to win!
The law firm Havel, Holásek & Partners won the Law Firm of the Year Award already for the fourth year running. In this year’s edition of the competition, it came first in the category Public...
Czechs take care of their receipts
Unibail-Rodamco did a survey of the receipt-storing habits of the Czech population. The survey shows that Czechs tend to keep the receipts for goods of ‘long consumption’ – those with longevity or...
Eva Sroka promoted to Managing Director
Eva Sroka (35) was appointed Managing Director Healthcare & Technology. In her new role she will focus mainly on strategic consultancy, business acquisition and the supervision of teams who work...
ČEZ joins forces with Hurvinek
ČEZ takes a stance against unfair practices of door-to-door salesmen. In addition to traditional media such as letters and brochures, its arsenal now also includes a film featuring Spejbl and...
The new railroad ‘big cat’ has flexed its claws
In spring this year, Škoda Transportation, with the help of AMI, announced a competition to find a name for a new type of train. The call attracted 10,518 suggestions, with 'City' and 'Panter'...
Xbox celebrates 10 years
The Xbox gaming console from Microsoft celebrates its 10th anniversary, as does its legendary game Halo, one of the first for this gaming platform. AMI has been working for Xbox already for 6 years,...
EU bans helped in the promotion of Bohemia bread sticks – or was it the other way round?
Intersnack decided to promote Bohemia bread sticks and pooled AMI and McCann to design a specific PR and advertising campaign. AMI Communications built a two-phase campaign: for publicity in the more...
A big RB moment at Wenceslas Square
Our client Raiffeisenbank called a tender for a one-off communication campaign in support of the opening of its new branch at Wenceslas Square in Prague. The brief was not too easy, but AMI did not...
Throw your mobile away? Now you can!
This year's round of Throw out Your Mobile organised by ASEKOL has just ended, after a six-month tour of the Czech Republic. The tour, targeting the broadest public, drew attention to the need to...
Tasty school lunch is now a reality
AMI and its long-standing client Všeobecná zdravotní pojišťovna are jointly implementing VZP's ongoing Live Healthy programme already for five years. As part of the programme, AMI organised a...
Why Risk It? New VZP project
Všeobecná zdravotní pojišťovna wants to stop children injuring themselves while playing or doing sports, and designed a prevention programme targeting (not only) adrenaline sport enthusiasts. Why...
AMI Communications helped in Children’s Centre
On Friday 21 October, AMI Communications teams showed up at the door of the Children's Centre in Krč for this year's last volunteering, which, since last year when the tradition was started, had...
Ostrava steelmakers choose AMI
AMI won a tender invited by ArcelorMittal Ostrava, the largest steelmaker in the Czech Republic. AMI is currently preparing a comprehensive communication strategy. The communication will focus on the...
What do CEOs think of their corporate reputation and communication?
AMI made a flash survey of chief executives of corporations and brands it works for. Twenty chief executives and leading business figures from the Czech Republic answered our questions. We added some...
Edelman: 2012 will be the year of financial institutions in social media
According to the biannual Social Media and Financial Communication Report by Edelman, the year 2012 will be a breakthrough in terms of the uptake of the social media by the world's financial...
Design Communications has a new website
Our subsidiary Design Communications which deals mainly with graphic design and print production now has a new website, co-designed by our other subsidiary Digital Communications. The website gives...
Digital Communications: No arrogance
How can PR be integrated in online communication? How does one monitor social networks? Do brand representatives have to disclose their affiliation in online forums? What does Digital Communications...
Jakub Salát joins AMI team
Jakub Salát graduated in Media Studies from the Faculty of Social Sciences, Charles University in Prague. He later worked as consultant in political marketing and PR. Later he joined Previa and...
Česká pojišťovna prevents injuries to children
Česká pojišťovna foundation joined forces with the publisher Fraus from Pilsen and kicked off a prevention programme aimed at injuries and other risks to children. One of the project's outputs is an...
Which ForCity photograph is the best?
The AMI team working for Škoda Transportation organised an unconventional photo-competition: for the best picture of the ForCity tram. The submissions varies - summer and winter shots, traditional...
AMI loves Nestlé cereals
AMI has been working for Nestlé cereals since the summer. We are doing brand PR and non-brand support to this contemporary breakfast option, targeting children and moms. Breakfast cereals from Nestlé...
Skittling championships on Saturday 17 September 2011
The Skittles brand of candy organised an original activity for its fans - a skittling championship! Skittling is throwing the colourful button candy and catching it in one's mouth. The best...
Started like a fairy tale. Then the reality hit
Once upon the time... a few marketers from a globally known brand got together and hatched a plan that they will make all people in Prague and the whole Czech Kingdom run in a wonderful race. So they...
WBI Systems retains AMI
AMI Communication became communication partner to WBI Systems, a.s., one of the largest providers of enterprise solutions on the platform of Microsoft, in September. AMI won the tender in August and...
Do you also buy bananas with the little frog?
AMI recommends bananas with the symbol of a green little frog (Rainforest Alliance logo) - a guarantee of quality and sustainably grown produce. Chiquita was awarded the green frog seal as a sign of...
How to efficiently spend money online
As I was preparing a PPC and online advertising systems course for my colleagues, I realised once again that many companies throw money out of the window by buying online advertising which bears no...
Czech Tourism is AMI’s new client
Czech Tourism has embarked on a three year project 'Rebranding a Marketing Support of Incoming Tourism' and AMI Communications will be assisting. AMI team will mainly consult and handle any crisis...
10 tips how senior citizens can fight the heat wave
Our colleagues from AMI Slovakia published 10 tips how the elderly can better cope with the tropical heat in the summer. The campaign was for Emporia, the maker of simple mobile handsets suitable...
Chewing gum doing a tour of 5 summer festivals
The brand 5, one of the Wrigley portfolio, presented itself at selected summer festivals through a gigantic installation featuring a fan dispersing the scent of tropics (the last flavour added to the...
My child while I´m @ work
This is the name of the project launched by AMI Bulgaria to promote the latest range of printers by Hewlett Packard. A photo campaign via facebook brings the benefits of ePrint technology to the...
AMI invites you to Pilsner Fest
Already for several years running, AMI is helping with the organisation of the Pilsen music festival Pilsner Fest, which will be held on 26 - 27 August in the courtyard of the Pilsner Urquell...
3,000 silver rings for 40,000 mobile phones
During the first half of the year, ASEKOL collected almost 8,300 tons of waste electrical equipment, of which 80% were television sets and computer monitors. The rest is small electrical appliances,...
ČEZ energy experts rush in aid of church bells
Last week, the village of Horní Dubňany saw their church bells being taken down for repair. ČEZ volunteered and contributed financially to the renovation and reinstallation in the spire of the St....
Our client voted Best Law Firm of 2011
The largest Czech-Slovak law firm Havel, Holásek & Partners was voted the Best Law Firm of the Year at the prestigious Who's Who Legal Awards, which are organised by the eponymous agency in 53...
To Bratislava by train? No problem (also thanks to AMI).
Dopravoprojekt asked AMI Slovakia for PR support with the publicity for its project to build an integrated public transportation system in Bratislava. The agency arranged for several interviews with...
Open letter in response to M&M editorial
We want to put forward some facts in response to the attacks against AMI Communications mounted by Daniel Köppl in Marketing&Média In today's edition of Marketing&Media, Daniel Köppl...
AMI recertified
Signed, stamped, certified. The independent certification firm Det Norske Veritas (DNV) recertified AMI Communications' management system to the Consultancy Management Standards. The Standards were...
Ladies, beer and etiquette
We connected the family of beer specialities Master with the etiquette expert Ladislav Špaček who spoke to the master brewer Václav Berka about the perfect beer etiquette in a very authentic...
AMI and the first 3D visual projection in Bulgaria
A spectacular show was held in July in the National Theatre Park in Sofia - courtesy of LG (technical) and AMI (publicity). The weekend 3D projection could be viewed in seven-minute sequences...
ČEZ in the tabloid business?
Way! ČEZ decided to stand up to the unscrupulous practices of door-to-door electricity salesmen whose victims often rank from the elderly. ČEZ joined up with AMI and together they came with a brand...
Centrum Černý is changing before our eyes
Unibail-Rodamco is giving Centrum Černý Most a brand new image. Together with AMI, Unibail-Rodamco informed the public via the media already earlier this year that it plans to renovate the retail...
Shell knows we love our four-wheeled pets
According to a survey by Shell, 73% of us are very proud of our cars - or, at least the male population is. Women fare much worse, but they do take exemplary care of their cars: 77% of women treat...
Get idea – get Ford
The launch of the new Ford Focus, successfully supported by AMI, was accompanied by the campaign 'Golden Hands'. The competition part certainly cheered up a certain young man from Brno who won it...
American cranberry conquers the culinary world
Restaurant Hybernia in Prague and AMI hosted a Cranberry Week. A daily special was made with 50 KG of imported dried cranberries and the interest was overwhelming. There were for example penne with...
Every 27 KM per tank free with Shell
You may already have heard of the new Shell FuelSave which is set to break all records in fuel efficiency. This fuel saves up to one litre per tank! According to the latest tests, one litre can take...
AMI Slovakia wins Heineken tender
Every cloud has a silver lining, said the people in AMI Slovakia. When they did not get the brewery contract with the market no. 2 Pivovary TOPVAR, they have not given up and tendered for the...
Union or not, when times get tough Czechs stick together
Normally, the media is always on a lookout for a scandal or something to tear apart - be it people, businesses or products. But in special circumstances we now how to really stick together and...
AMI Bulgaria retained by LG Electronics
Our colleagues in Bulgaria won a tender - beating a number of other agencies - and now are retained by LG Electronics for corporate communication, media relations, brand PR, consumer and other events...
Present detailed plans already in tender phase?
Unsuccessful participants in tenders who later found out that the client stole their ideas are often the talk of the PR community. The scenario may take many forms but most often this happens when...
CSR as a way to happiness
American psychologist Martin Seligman has been researching the psychology of happiness for many years. He claims that people can achieve happiness in three ways. The first one is the way of positive...
AMI walks away with four Czech PR Awards
On Thursday 9 June 2011, APRA, the Czech Association of PR Agencies, presented their annual Czech PR Awards. And AMI was naturally there - it did, after all, turn four out of five nominations into a...
A women’s record from Karlovy Vary and sticky fingers in Ústí
Hurling of a mobile phone is a sports discipline which came into the world in 2000 in Finland. Nowadays, national championships are held in a number of European countries. Our client ASEKOL organised...
Marching against hunger
The March against Hunger took place (with AMI's assistance) in Prague on 29 May 2011 already for the eight time. On Sunday 29 May 2011, hundreds of people gathered in the Seminary Garden on Petřín...
ASEKOL helps primates in Slovakia
ASEKOL SK organises the collection and recycling of electrical and electronic waste equipment. The client of AMI in Slovakia created a project to preserve primate species in partnership with Slovak...
ČEZ – new client in Romania
From April, ČEZ Romania is a new client of the Romanian office of AMI Communications. The largest Czech utility is presently completing the construction of the largest wind power plant in Europe and...
Czechs like pigs
Have your read it? Minister Fuksa has trouble with pigs! Headlines like this grace especially online media that have syndicated or commented on Minister of Agriculture Ivan Fuksa's video produced by...
Will facebook aficionados fight over new Ford Focus?
Starting from 2012, all Ford cars will come with easy internet access, and Ford Focus will be the first among medium-end cars to try out this feature (previously only available in luxury cars). Other...
Keen readers wanted! Earn one million in a month
Young readers participating in the project Reading Helps (Čtení pomáhá) have already read their way over the first million mark - and it took them less than a month! This is how much they 'earned' in...
AMI World Floorball Championship
The champions from 'AMI Centrals' from Týn Court challenged AMI Praha to a match. The teams may have similar names - but they were different in every aspect. Our team went into the match under the...
How to get 2011 bottles of Pilsner beer to Wall Street Journal blog?
Brew a batch of Pilsner lager and have it blessed by a bishop. Do not delay, the beer must 'lie' for a full five weeks. Then send it on its way in as special delivery to Vatican where it will be...
New magazine for bakeries
Design Communications, a subsidiary of AMI Communications, won a tender for the production of a new company magazine for the bakery La Lorraine. After several weeks of planning and preparations,...
AMI shows apples – are others hiding their pears?
"AMI Communications will most likely claim leadership of the Czech market in PR agencies for the year 2010. Last week the agency published its total earnings of CZK 210 million for 2010; its income...
Reading Helps promotes reading
The project Reading Helps (Čtení pomáhá) seeks not only to help children re-establish their relationship with reading and books, but also to let children and young people learn charitable work....
Use the frog to find a banana!
When you go shopping, watch out for a little frog sticker on Chiquita bananas. The "frog seal of approval" indicates that the bananas come from sustainable plantations where the environment and...
AMI’s two projects make the cut for SABRE final round
Two entries by AMI have made it to the finalists' shortlist in the international PR competition SABRE Awards 2010 for the EMEA region: "Orange Staircase" (for ČEZ; category Industry and...
Name the new train!
We are looking for a name for a new train on behalf of Škoda Transportation and the Czech Railways! Go to http://www.novyvlak.cz/ and nominate your idea until the end of April. But only highly...
Czechs disenchanted with their fitness turn to the internet for help
More than 50% of Czech people are unhappy about their level of fitness and only 39% are satisfied with their weight. It is therefore no surprise that 57% of people pin their hope on exercise, with...
Turnover of AMI group exceeds ten million euro in 2010
Turnover of AMI Communications, a group of communications and Public Affairs companies, posted a turnover of CZK 260 million for 2010. The PR agency AMI Communications, with its wholly owned...
Shell and Unilever top table in corporate reputation values
Royal Dutch Shell - the owner of Shell Czech Republic, which has been AMI Communications' client already for ten years - leads the table in the value of corporate reputation measured against the...
War of colours in Ford
According to a study by Ford, white, silver and black are still the most popular colours for cars in Europe. There was only one country in all of Europe where a different colour than black, silver or...
Unibail-Rodamco signs with AMI
Unibail-Rodamco, Europe's leading operator, investor and developer in commercial properties (shopping centres, offices, conference and exhibition centres, etc.), has partnered with AMI. AMI will help...
Anna Balíčková becomes Senior Account Manager
Anna Balíčková (28) has been with AMI for five years and during that time she worked for a number of interesting accounts and delicious brands: for example biscuits (Opavia-LU), refreshing soft...
Roca advises how to save drinking water
Close to 30,000 people die every day because of a lack of hygiene, 900 million people do not have access to safe drinking water and 1.5 million people every year suffer consequences from poor quality...
Even dog food can make a good investment
"The thief tried to run away but the police dog was hot on his trail for eight kilometres," wrote iDNES about the accomplished performance of the four-legged policeman. It spells bad news for...
The time-old dilemma of communication – what matters more – form or substance?
Op-ed article penned by our colleague in reflection of the Publishers' Union brunch on 10 March 2011 Do you invest a significant part of your marketing budget in advertising and are you interested in...
Shop to help
A number of recent surveys revealed that consumers are willing to shop (often preferring the products of) brands which are known to be socially responsible - green, supporting the culture and...
Chefs’ road shows are not crusades but fun and informative
AMI has been VZP's partner for the prevention project Live Healthy already for five years. The project focuses on lifestyle and diet advice with the aim to fight obesity. Chefs' Road Shows are among...
AMI’s PR campaigns in Slovakia score points
The Slovak office of AMI has been recognised as the best PR agency at the 2011 PROKOP Awards, which are similar to the Czech PR Awards. In the two main categories, Business to Business PR and...
YesNeYes.cz: Street writer does not eat junk food and spaghetti with ketchup
AMI's Healthcare team had a lot of fun at the recent shoot featuring street writer Pasta. To make the online portal about healthy living YesNeYes.cz more attractive also for younger age groups, Pasta...
Trust barometer spells good news for experts and chief executives
Edelman Trust Barometer® is an indicator of attitudes and trust the public has to business, governments, NGOs and media in 23 countries on five continents. Every year it brings a surprise - this...
Online discussions: Is Pepa really an idiot?
"Discussion threads on the internet, in which disenchanted customers berate the practices of a specific company, should not have to be deleted by the website administrator as per the ruling of the...
What do Ford Focus and the census have in common?
It is not long before we fill out the forms in the 2011 Census. We already know from the last census that there are about ten million of us living in the Czech Republic. And the same number of people...
AMI runs a successful campaign for ČEZ in Bulgaria
ČEZ is actively campaigning against thieves who steal parts of the power grid in Bulgaria, cutting whole regions off the power supply. Our colleagues from AMI Bulgaria have shared with us the results...
AIKO: a new client in Bulgaria
AIKO, a fast-growing furniture and home decoration chain in Bulgaria, joined the clients of the Bulgarian office of AMI Communications. During the course of 2011, AMI Bulgaria plans to design and...
Digital Communications has a new website!
We are pleased to announce that Digital Communications now has its own brand new website http://digic.cz/. The website contains s brief profile of this AMI subsidiary, an overview of services it...
ASEKOL partners with AMI in Slovakia
The non-profit organisation ASEKOL, which organises the collection of waste electrical and electronic equipment, decided to partner with AMI Communications for the communication of its entry to the...
AMI Party
The AMI crowd celebrated last Wednesday 2 February in Monarch wine bar. The party kicked off with the traditional Sovy 2010 Awards presented to the best PR projects and the whole evening continued in...
AMI does not have anything to do with the Czech Presidency of the EU Council
The connection between AMI Communications and the organisation of the Czech Presidency of the EU Council, which was taken up by several media, is a complete fabrication. Our agency was not involved...
More Czech people overweight or obese than of ideal weight
The latest survey of the long-running outreach campaign Live Healthy, which AMI communicates for Všeobecná zdravotní pojišťovna, the largest health insurance fund, showed that 34 % of people in the...
AMI in APRA bodies
The General Assembly of Asociace Public Relations Agentur (Association of Public Relations Agencies, APRA) held on Wednesday 26 January 2011 elected a new Executive Board of this industry...
AMI is looking for new faces
AMI Communications is growing - adding new clients but also new people. Working in PR is the right choice of people who like to learn new things and set themselves up for high goals. If you think you...
More students for University of Business in Prague
From the start of the year, AMI Communications is doing PR for the University of Business in Prague. Almost three thousand students are currently enrolled at this private education institution, which...
Statement regarding the information propagated by certain individuals speaking on behalf of “Děkujeme, odcházíme” initiative
Neither AMI Communications nor any of its subsidiaries provided services to the Ministry of Health in connection with the communication campaign against the initiative "Děkujeme, odcházíme". This...
Pilsner Urquell Retro Edition Sold Out!
Our client Pilsner Urquell took inspiration from its heritage this Christmasf the historical label narrates the story of the first half of the 20th century. Fifteen thousand of these bottles were...
AMI has (almost professional) models!
The people at AMI do not just 'do PR' as their professional career - they can just as well stand in for other professions. The times are tough, everybody thinks twice before spending a penny, so it...
New website for Distillers’Association
Sdružení výrobců lihovin (Distillers Association) launched its new website at www.vyrobcilihovin.cz, which was designed jointly by AMI Communications and its subsidiary Digital Communications. The...
Cheap Christmas presents from forced sales!
Forced sales have become the new hit for Christmas shopping. The trend, which emerged already last year, is coming on very strong this year. It has been observed also by AMI Communications, which is...
Red container wants your old keyboard!
Starting this autumn, AMI has been doing publicity for ASEKOL and its nationwide network of stationary containers for small electrical waste. Every year, the volume of recycled electrical goods is...
Marek Stránský interviewed by the weekly Strategie
How is the PR market today? What does one need to do to stay ahead of the competition and defend position as the largest PR agency? Why has AMI decided to market digital communication through a subsidiary? How does this large agency see APRA? Read Marek Stránský's, one of AMI's partners, frank answers to these and other questions in his interview for the weekly Strategie from 6 December 2010, in which Marek Stránský is quoted: "The internal structure of our agency, by which I mean divisions specialising in various segments of our accounts' business, is probably our biggest advantage. A client from the segment of utilities will never be assigned an account manager who is at the same time working for finance or healthcare accounts, and vice versa. Specialised divisions are a win-win both for the clients and the agency."
Read the full two-page interview here http://www.strategie.cz/scripts/detail.php?id=501949
13.12.2010 10:23
St. Nicholas visits Ungelt
AMI staff are, for the most part, past their school years, but it never stopped them in welcoming the rotund St. Nicholas (Mikuláš) and his sidekicks - the Devil and the Angel. Everybody whom they...
AMI now works for Master beer
From the beginning of December, AMI has been working for MASTER specialty beers from the portfolio of Plzeňský Prazdroj, AMI's current client. We already knew the specialty beers Master 13°...
How much do we spend for Christmas presents?
Slowly, but surely, the Christmas spirit has stealthily entered our homes. Unilever carried out a survey to see whether Czech people have shaken off the recession blues - and how much they plan to...
AMI helps Centre for Children in Hospital Krč
For three Fridays in a row, employees of AMI helped the Centre for Children with Thomayer's Hospital Krč. The agency gave them a paid leave to go and volunteer for raking of leaves, pruning of trees...
Design Comm. dresses pharmaceutical conference in visual
Our daughter company Design Communications conceived the visual identity for the professional conference of the Association of Innovative Pharmaceutical Industry (AIFP). The source was the visual...
A message for AMI from Maxim
The editors of Maxim sacrificed some of the precious space on the pages of the November issue to display the following message (quote): A message for Anna Balíčková from AMI Communications, account...
Cranberry party has been a hit
AMI Communications staged a celebration of the traditional harvest festival of American cranberries, graced by the presence of celebrities such as Jitka Asterová, Gábina Partyšová or Sandra Nováková...
AMIC Bulgaria will brand everything – even wine
AMIC Bulgaria has made an interesting venture on behalf of its client Eurbuilding Engineering, until recently active only as a property developer. Our Bulgarian colleagues designed a brand for the...
Citizens Engage! Edelman goodpurpose® Study
Cause related-marketing, as we know it, is dead. Purpose has evolved into a 360-degree business strategy that must be engrained into the core of a company's or brand's proposition. In the 2010...
Skittles coming to the Czech Republic
AMI Communications is helping its longstanding client Wrigley with the orchestration of the Czech debut of a nifty new product - Skittles chewy fruit-flavoured candy. Skittles may be new here, but...
People have to know about the auction
At the end of October, the facilities of our client Exekutorský úřad Přerov (Distraint and Execution Bureau Přerov) hosted the largest auction of forfeited and foreclosed movable property in the...
Weber-Stephen Products partners with AMI Communications
The Czech and Slovak branch of Weber-Stephen Products Co. has retained AMI Communications since this autumn. The agency will be working on a year-round PR campaign focused on lifestyle and...
Jana Becková joins AMI Communications
AMI Communications has welcomed Jana Becková as its new Account Manager. Jana's new team services clients: Ferrero, Indesit, Ikea and Chiquita. Jana likes sport, travelling and her two dogs always...
Laufen and AMI forge a new partnership
AMI Communications has a new client - it is Laufen, a brand well-established in the segment of bathrooms. Laufen hopes that partnering with AMI Communications will help it to more exposure in...
Is AVE the ‘rude word’ in PR?
An observation of our colleague on the recent discussions about PR effectiveness measurement at the 2010 PR Summit. Are you also thinking how to measure PR effectiveness and impact? This was...
Health tops people find most relevant
Did you think that the environment was on the top of the chart of themes that people hold closest to their heart and that its position was a long way above the other issues? The reality is somewhat...
AMI supports Dětské centrum
AMI Communications decided to help Dětské centrum (Children's Centre) at the Thomayer Teaching Hospital in Prague. The centre is for children who are left in a baby box, abandoned by their biological...
Ivana Jelínková is a new asset of AMI
The Finance team welcomed its new asset, Ivana Jelínková, who joins as Account Executive. Her clients include Chance, Home Credit International or Sdružení výrobců lihovin. She graduated in Czech...
AMI is at a good address
We are in the very heart of Prague, not far from the Týn Church, in the inner courtyard of Ungelt, or Týnský dvůr (the world týn is from the word otýniti, to fence off, and means "enclosure" in Old...
Summer with Orbit chewing gum
Summer and chewing gum get on like a house on fire, so we didn't waste the summer away and planned several events for Orbit. The first event was spurred by a study which found that Czechs often take...
Asekol helps in Africa
The campaign Věnuj mobil (Donate a Mobile) by Asekol worked to great effect - Lejla Abbasová, who is known for her charitable efforts to benefit children in Africa, and in particular in Kenya,...
Not just for horses
A year ago we launched communication of Koňská mast (Horse Balsam) by Herbamedicus, and we are happy to report some good news! For example the nationwide test of the balsam, conducted in...
We are the best!
When someone says they are good, or even the best, we should probably take that claim with a pinch of salt. However, AMI Communications has reached the point where we can rightfully make that...
Future of Page-View PR
Our partner agency Edelman provides us with regular updates about what is going on in the digital world. In one of his recent articles “Page-View PR”, Steve Rubel points out that “information...
What is PR good for?
A short joke for gloomy Monday mornings... What does the wife of a public relations expert do when she has insomnia? She rolls over and says, "Tell me again, darling, just what is it that you do for...
The new website has been launched!
Last year our agency, once again, confirmed its leading position in the Czech PR market, where we have been operating for 15 years now. As we are well aware of the importance of innovation in our...