You can no longer rely on advertising alone when you are building a brand and promoting your products. The relationship that people have with brands and products is made up of dozens of individual interactions, experiences and impressions of the customers themselves and of their friends. Successful companies will no longer get away with just making claims; they must be able to have a dialogue with their customers, and adjust the content and tone of communication to the customer group in question.
And PR can do all that and more: it builds the customer's confidence in a product and is a major factor in the building of a brand that becomes a part of the lifestyle and life experiences of customers. Based on a definition and analysis of target groups we will help you set a strategy and build long-term relationships with consumers over the course of time, expand and enhance their experience of the brand, and, if required, involve third parties in the communication of a product or a service.