Danger on Your Doorstep
A campaign targeting unfair door-to-door selling practices From 2006 it is possible to switch between electricity suppliers and the number of switching customers is growing. New alternative...
Skittling
Skittling A new candy entered the Czech market and our job was to introduce it to teenagers in an original and unexpected way. Together with the advertising and digital communication agency we...
How to work this mobile thing?! - tutorials for senior citizens
How to work this mobile thing?! - tutorials for senior citizens Czech senior citizens often do not understand their mobiles. They mostly inherit handsets from their children. Emporia Telecom, the...
American Cranberry - how to make the red berry a superstar
American Cranberry - how to make the red berry a superstar Before the Cranberry Marketing Committee arrived to the Czech market in 2008, American cranberries were an unknown quantity. There was only...
Throw Away Your Mobile
Throw Away Your Mobile In the Czech Republic, about 25% of small electrical devices and appliances end up in mixed communal waste. Overall we meet the EU norm, but we are still lagging behind the...
Ostrava, dedusted!
Ostrava, dedusted! ArcelorMittal Ostrava is the largest steel mill in the Czech Republic and the largest industry source of dust pollution. ArcelorMittal Ostrava meets all the requirements of the...
Why Risk It? - preventing injuries to children in sports
Why Risk It? - outreach campaign to prevent injuries to children in sports The number of children injured doing some sport has been growing in the Czech Republic. The health insurance fund VZP cares...
Communication of 'Reading Helps' project
Communication of 'Reading Helps' A unique project was born in January 2011 in the Czech Republic: for every book read, a child will earn CZK 50 to donate to charity. The goal was to improve the...
Electricity is Cool
Electricity is Cool ČEZ is grappling with the problem of ageing of its personnel, and needs to recruit thousands of technical university graduates. But how do you inspire sixteen year olds who do...
Stolen Train Engine
The Stolen Train Engine - using a crisis for positive communication We used a negative situation - a Škoda 380 train engine was seized by Austrian authorities - and turned it into a positive...
Four Years of HTC in the Czech Republic
Four Years of HTC in the Czech Republic HTC, a mobile equipment brand, had two strong communication themes in November 2011: its very successful four-year presence in the Czech market and the launch...
Blessed Pilsner Beer for the Vatican
Blessed Pilsner Beer for the Vatican The client's brief was: to make Pilsner Urquell beer more visible for Easter with a very low, preferably no investment. Easter is one of the three 'big seasons'...
E-Dentist
E-Dentist E-Dentist is an educational series consisting of 14 episodes shot in real settings with real dentists. The project was executed for the Orbit brand and published on the www.orbitklub.cz...
White Scrappage from ČEZ
White Scrappage from ČEZ White Scrappage was one of the most visible campaigns of 2009, winning recognition from a number of marketing experts. Thanks to its humorous title and present-day...
Live Healthy
Live Healthy We developed an obesity prevention campaign including in particular PR, direct and on-line communication, advertising and cooperation with experts. The objective was to help reduce the...