Investor Relations is a discipline of Public Relations that is often overlooked. The banking and financial services community is a highly specific and closed group, which, especially with regard to its importance, deserves special attention in your company's PR activities. Investor Relations play a key role not only in the financing of your corporate growth, but they also have a significant bearing on your company's overall reputation. Buy- and Sell-side analysts are among the key opinion leaders, and their views are often featured in the media. Therefore it makes sense not to leave them out of our field of vision when we formulate a PR strategy. The PR expertise of AMI Communications, together with our knowledge of the environment and the subject matter, facilitate the building of trouble-free relationships with investors, be they in Prague, London or New York.