The C.S.CARGO company on the occasion of the 100th anniversary of the proclamation of the Republic together with the non-profit organization Memory of Nation project named 10 trucks with the names of (un)known heroes and heroines of the last century who were not afraid to fight for their (our) country. By commemorating their stories in the message, "Every nation has its own heroes. We do not forget!” the company wanted to express its respect and to say that it is thanks to those heroes and heroines that we are currently living the best times in our history.
Thanks to long-term cooperation with the non-profit organization Memory of the Nation, C.S.CARGO celebrated the anniversary of the Republic a little differently in a nontraditional way. Also importantly showed its business partners and employees that we should not forget our history.
In cooperation with Werk Camp Advertising Agency we documented the project from the beginning to the end (i.e. preparation of trucks and the launch, special event for C.S.CARGO employees). We used the created materials (video, microsite, photos) on diverse communication platforms (C.S.CARGO website, newsletter for partners, social networks, trucks visible during loading/unloading, internal communication etc.).
At a minimum cost, we gained the reach of a relatively large group of readers (2 331 529) in a total of 19 media outputs. In addition to all industry transport media, the topic was also published by the iDNES portal, which prepared a special article on the topic.We have received positive feedback from employees and business partners, and even a few descendants of the promoted heroes came forward who were happy to publish the stories of a member of their family.
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